Paid Traffic
Stop burning money on ads: optimize for sales, not just clicks
Professional campaign management on Google, Meta, LinkedIn and TikTok, tied to your CRM. We track every contact from the first click to the close and steer the budget toward what actually generates revenue.
Google AdsMeta AdsLinkedIn AdsTikTok AdsCRM integration
From click to sale
Remarketing on
Sale in the CRM
4main channelsGoogle, Meta, LinkedIn and TikTok
4method stepsAudience, creatives, optimization and reports
3funnel rolesCapture, create and convert demand
1single viewFrom click to sale in the CRM
Platforms and practices we use
Google AdsMeta AdsLinkedIn AdsTikTok AdsGA4Tag ManagerPixel and Conversions APIUTMRemarketingLookalike audiencesA/B testingROASCACCRM integration
What it is
What paid traffic is
Paid traffic is buying qualified attention on platforms such as Google, Meta, LinkedIn and TikTok: you pay for your ad to appear to people who fit your ideal customer profile or are searching for what you sell. Well managed, it is measurable end to end, scales with results and connects to the CRM to show not just clicks and contacts, but sales and the cost of winning each customer.
Captures demand
Google Ads finds people already searching for your solution, at the moment of buying intent.
Creates demand
Meta, LinkedIn and TikTok spark interest in people who don't know your brand yet.
Converts with remarketing
Recovers visitors who didn't buy, with the right message for each stage.
Services
12 fronts of a complete paid media operation
From strategy to report, we handle audience, creatives, campaigns, tracking and sales integration.
01
Google Ads (search)
Search ads for people looking for what you sell, with keywords, negatives and bids closely monitored.
Google02
Display, YouTube and Performance Max
Reach and remarketing on video and display, plus Google's automated campaigns, with goal guidance.
Google03
Meta Ads (Facebook and Instagram)
Targeting by interests, behavior and lookalike audiences, with creatives adapted to feed, stories and reels.
Meta04
LinkedIn Ads
Reach decision-makers by job title, industry and company size. Ideal for complex B2B sales and high tickets.
B2B05
TikTok Ads
Native video format for young, engaged audiences, with fast creative testing.
TikTok06
Remarketing and audiences
Lists of visitors, customers and leads to re-engage people who already showed interest.
Retention07
High-converting creatives and copy
Ads, copy and variations designed to grab attention and drive action, with continuous testing.
Creative08
Landing pages for campaigns
Fast pages focused on a single action, aligned with the promise of the ad.
Conversion09
Tracking and conversions
GA4, Tag Manager, pixels, Conversions API and UTMs set up to measure where each result comes from.
Data10
CRM and sales integration
Leads sent to the CRM, with status through to the close, to optimize for sales and not just contacts.
CRM11
A/B tests and daily optimization
Frequent monitoring of bids, audiences and ads to cut waste and scale what works.
Optimization12
Transparency reports
Real performance metrics and strategic recommendations, with visibility into what was invested and what came back.
ReportMedia funnel
Google AdsYouTubeMicrosoft AdvertisingMetaLinkedInTikTokPinterestGoogle AdsMetaWhatsAppHubSpot
Capture, create and convert demand: each channel in its role
Advertising on every channel at once is not a strategy. We choose where to invest by the role of each platform in your funnel.
Google Ads: people already searching
People who type what you sell into Google already have intent. Search and shopping ads reach them at that moment, when the cost of convincing is lowest.
- Search ads by keyword and intent
- Negatives so you don't pay for irrelevant searches
- Extensions and pages aligned with the search
Google Ads
YouTube
Microsoft AdvertisingKey indicator
CPL and cost per conversion, tracked through to the sale in the CRM.
Social Ads: people who don't know you yet
Meta, LinkedIn and TikTok show your brand to people with the ideal profile who are not searching right now. This is where tomorrow's demand is built.
- Meta: interests, behavior and lookalike audiences
- LinkedIn: job title, industry and size, ideal for B2B
- TikTok: native video for young audiences
Meta
LinkedIn
TikTok
PinterestKey indicator
Qualified reach, CTR and cost per lead, compared across audiences and creatives.
Remarketing: visited but didn't buy
Most visitors don't convert on the first visit. Remarketing re-engages people who already know the brand with the right message for each stage, from cart to quote.
- Lists of visitors, leads and customers
- Different messages by funnel stage
- Integration with email and WhatsApp
Google AdsMeta
WhatsApp
HubSpotKey indicator
ROAS and remarketing conversion rate, measured per campaign.
Comparison
Boosting posts on your own, a clicks-only manager or full management with Alliances?
| Boosting on your own | Alliances management | Clicks-only manager | |
|---|---|---|---|
| Goal | Reach and likes | Sales and cost per customer won | Cheap clicks and leads |
| Tracking | Limited to what the network shows | GA4, pixels and UTMs, through to the sale in the CRM | Usually stops at the lead |
| Channels | Just one, no integration | Google, Meta, LinkedIn and TikTok, each in its role | Focus on the channel the manager masters |
| Optimization | Sporadic | Frequent monitoring of bids, audiences and ads | Depends on the package |
| Creatives | Improvised | Created and tested continuously | Often left to the client |
| Reports | Platform dashboard | Transparent reports with recommendations | Loose numbers, no business reading |
Do your ads generate sales or just clicks?
Tell us what you invest today. We show where there is waste and what to scale.
From click to sale
We don't just look at the click, but at the sale inside your CRM
Most agencies deliver leads. We integrate campaigns with the CRM and sales automation to follow each contact through to the close and optimize for what matters: revenue.
Ad
→Click
→Landing page
→Lead
→CRM
→Sale
Complete tracking
Measurement
GA4, Tag Manager, pixels and UTMs record the source of every visit and every conversion.
CRM integration
Sales
Each lead enters the CRM with its source, and the status through to the close feeds back into campaign analysis.
Optimization by sale
Decision
Budget moved to the campaigns and audiences that bring customers, not just contacts.
Transparency
Report
Reports with real metrics, business reading and recommended next steps.
When marketing and sales look at the same data, it becomes clear where each real invested comes back.
Metrics
6 metrics that show whether paid traffic is working
We track media and business indicators, to decide based on results and not on impressions.
CPL · Cost per lead
How much it costs to generate each contact. Useful to compare channels, but it doesn't say whether the lead becomes a customer.
CPL = spend ÷ leadsCAC · Customer acquisition cost
How much it costs to win a customer, adding media, management and sales effort.
CAC = acquisition costs ÷ new customersROAS · Return on ad spend
How much attributed revenue each real invested in ads brought back.
ROAS = attributed revenue ÷ media spendLTV · Customer lifetime value
How much a customer generates over the whole relationship. It defines how much it is worth paying to acquire one.
LTV ÷ CAC ratioCTR · Click-through rate
The percentage of people who click after seeing the ad. It measures the strength of the creative.
CTR = clicks ÷ impressionsConversion rate
The percentage of visitors who take the desired action on the page, such as requesting a quote.
Conversion = actions ÷ visitsResults vary by market and offer. That is why we set goals and references with you in the assessment, without promising ready-made numbers.
Quick assessment
Find out where to start in 4 questions
Answer quickly and send the answers straight to our team via WhatsApp or the form. Nothing is stored at this step.
Question 1/4
What is the main goal of your ads?
Question 2/4
Where do you advertise today?
Question 3/4
What is your monthly media budget range?
Question 4/4
When do you want to start?
Summary
Done! Just send it
Send your answers to our team and get a tailored recommendation.
How it works
6 steps from assessment to continuous optimization
Assessment and goals
We understand the business, the offer, the ticket, the sales cycle and the goal: contacts, sales or launch.
Ideal audience (ICP)
We define the ideal customer profile and the audiences per channel, with clear targeting criteria.
Tracking and structure
We set up GA4, Tag Manager, pixels, conversions and the bridge to the CRM before investing.
Creatives and campaigns
We create ads and copy, build the campaigns and the landing page and launch the first tests.
Continuous optimization
We monitor bids, audiences and creatives frequently, cutting waste and scaling what works.
Reports and decisions
We deliver transparent reports, with business reading and recommendations for the next cycle.
You follow what was invested and what came back, with no black box.
What you get
A media operation built to sell.
- A channel and goal plan defined with you
- Tracking set up (GA4, Tag Manager, pixels and UTMs)
- Campaigns structured by channel and goal
- Creatives and copy tested continuously
- Leads integrated into the CRM
- Landing pages aligned with the campaigns
- Frequent optimization of bids, audiences and ads
- Transparent reports with recommendations
Who it's for
Alliances paid traffic management serves:
- Companies that want to generate contacts and sales predictably
- B2B businesses that need to reach decision-makers
- E-commerces and stores that want to sell more online
- Launches of products, courses and services
- Those who already advertise but don't know what comes back
- Teams that want marketing and sales in the same CRM
Glossary
10 paid traffic terms explained simply
The vocabulary that appears in any paid media project.
CPC
Cost per click: how much you pay each time someone clicks your ad.
CPM
Cost per thousand impressions: how much it costs to show the ad a thousand times.
ICP
Ideal customer profile: the traits of who is most worth attracting.
UTM
Link parameters that show which campaign and channel each visit came from.
Pixel and Conversions API
Tools that record actions on the site and send them to the ad platforms.
Remarketing
Ads for people who already visited the site, viewed a product or interacted with the brand.
Lookalike audiences
Audiences made of people similar to your best customers.
Quality Score
Google's assessment of the relevance of the ad, the keyword and the page.
Attribution
The rule that defines which channel or click gets credit for a conversion.
Learning phase
The period in which the platform tests delivery to find the best audience.
For the destination of the ads, see Website Development and SEO, which reduces reliance on paid media. To sell more after the click, see Inbound and Outbound and Social Media Management.
Ready to turn clicks into revenue?
Request a proposal and get a plan of channels, goals and tracking.
Market references
The platforms and tools that are references in paid media
We work with the leading ad and measurement platforms, chosen for your audience and goal, and connect everything to your CRM.
Measurement and analysis
Brands mentioned belong to their respective owners and are shown as market references. Channels are defined in each project.
FAQ
Questions about paid traffic
How much should I invest in paid traffic?
It depends on your market, your goal and the value of each customer. In the assessment, we estimate the budget needed to test safely and the scale possible, and start at a level that lets us learn without waste.
How soon will I see results?
The first data appears soon after campaigns go live, but platforms need a learning period and tests call for adjustments. That is why we don't promise a fixed deadline: we track the metrics and adjust until they stabilize.
How do you measure success?
By the sale, not just the click. We integrate campaigns with the CRM and follow each contact through to the close, calculating CAC, ROAS and the return of each channel.
What sets Alliances apart?
Optimizing for revenue and not for cheap clicks or leads. Every campaign is tied to the CRM, has continuously tested creatives and transparent reports with business reading.
Who is the media budget paid to?
The budget goes directly to the platforms (Google, Meta, LinkedIn, TikTok) and management is a separate service. We recommend that the ad account stays in your company's name, so you have full transparency.
Which channel is best for my business?
It depends on where your customer is and the role of each channel: Google for those already searching, Meta and TikTok to create demand, LinkedIn for B2B decision-makers. We build the mix in the assessment.
Do I need a website or landing page?
Yes, ads need to lead to a destination that converts. We can create landing pages aligned with the campaigns or adjust your site, see our Website Development.
Do you create the ads and the copy?
Yes. We create the creatives and the copy, test variations and renew what wears out, to keep performance up over time.
Page updated in November 2026.
Contact us
Request your paid traffic proposal
Tell us what you sell, to whom and how much you plan to invest. A specialist replies with a recommendation of channels, goals and tracking.
- Recommendation of channels and goals
- Tracking plan through to the CRM
- A proposal tailored to your goal
atendimento@alliances.com.br+55 11 98603-7462