SEO and Site Optimization
Your customer is searching for you on Google. Are they finding you?
We take your company to the top of search results with technical SEO, content and authority, attracting qualified visitors without paying per click. Audit, keywords, execution and a report every month so you see what is working.
Technical SEOOn-pageOff-pageLocal SEOMonthly report
Position 1
Rich result
Organic traffic
3SEO pillarsOn-page, off-page and technical
6stepsFrom audit to monthly report
12frontsFrom technical SEO to local SEO
1report per monthRankings, traffic and conversions
Standards and practices we apply
Core Web VitalsSchema.orgE-E-A-TSearch ConsoleGA4XML sitemaprobots.txtCanonicalhreflangLocal SEOLink buildingKeywordsRich resultsIndexing
What it is
What SEO is and why it matters
SEO (Search Engine Optimization) is the set of practices that helps your site appear in the organic results of search engines like Google when people look for what you sell. It has three fronts: technical SEO, which ensures Google can crawl and understand the site; on-page, which organizes content, titles and keywords; and off-page, which builds authority with quality mentions and links. Unlike ads, an organic result doesn't charge per click and builds up over time.
On-Page SEO
Optimization of what is inside the site: code, speed, titles, content and keywords, to rank better and answer search intent.
Off-Page SEO
Building authority with quality backlinks and mentions that strengthen your site's reputation with Google.
Technical SEO
Architecture, crawling and indexing: adjustments so Google's bots find and understand your content perfectly.
Services
12 fronts to be found in search
From audit to report, we handle everything that influences your organic visibility, focused on traffic that becomes contact and sales.
01
Complete audit
A deep analysis of the site to find technical problems and opportunities that limit your organic growth.
Assessment02
Keyword research
Mapping what your audience really searches for, by intent, and which terms generate contacts for your business.
Strategy03
Technical SEO
Crawling, indexing, sitemap, robots.txt, canonical, redirects and fixing errors that block Google.
Technical04
On-page SEO
Titles, descriptions, heading structure, content and internal links aligned with keywords and intent.
On-page05
Speed and Core Web Vitals
Better loading, interactivity and visual stability, part of the page experience Google evaluates.
Performance06
Structured data and rich results
Schema.org markup so Google can show ratings, questions, products and other highlights in results.
Schema.org07
Strategic content
Articles and pages planned by topic and search intent that answer customer questions at each stage.
Content08
Authority and link building
Quality backlinks and mentions on relevant sites, with no spam practices that put the site at risk.
Off-page09
Local SEO
Google Business Profile, reviews and data consistency to appear in searches and on Maps in your region.
Local10
E-commerce SEO
Categories, product pages, pagination and filters optimized to attract buyers in search.
Online store11
AI search (GEO)
Clear answers, FAQ and structured data so your content is understood and cited by AI searches too.
GEO12
Reports and measurement
Search Console, GA4 and Looker Studio set up, with a monthly report of rankings, traffic and conversions.
DataThe pillars
Three fronts that work together
Effective SEO doesn't depend on a single tweak. Technical work, content and authority reinforce each other and take the site to the top of search.
ON
On-Page SEO
Code, speed, keywords, titles and content inside the site, to rank better and answer user intent.
OFF
Off-Page SEO
Authority built outside the site: quality backlinks, mentions and reputation that strengthen Google's trust.
TEC
Technical SEO
Architecture, crawling, indexing and performance so bots can find and understand your content.
When the three fronts move together, organic growth holds up and no longer depends only on ads.
Comparison
SEO on your own, a generic package or a complete strategy with Alliances?
| On your own | Alliances SEO | Generic package | |
|---|---|---|---|
| Assessment | Intuitive, based on basic tools | A complete technical, content and authority audit | The same checklist for every site |
| Strategy | Keywords chosen by guesswork | Keywords by search intent and business goal | Focused on search volume, unrelated to sales |
| Technical execution | Depends on the team's time and knowledge | Technical and on-page fixes implemented and tracked | Recommendations delivered, with no execution |
| Authority | Hard to build without a method | Link building and mentions focused on quality | Mass links, with a risk of penalties |
| Measurement | Sporadic | Monthly report of rankings, traffic and conversions | Generic report with no business reading |
| Transparency | You know, but with no benchmark | We explain what was done and the next step | Little visibility of what is executed |
Does your site show up when customers search?
We run an SEO assessment and show where the opportunities are.
Ads vs SEO
Rent visibility or build a house of your own?
Paid traffic and SEO don't compete: they play different roles. Switch tabs and see where each one works best.
Ads: rented visibility
They work while the campaign is running.
- Fast results, as soon as the campaign goes live
- You pay per click or per impression
- When you pause the budget, traffic stops
- Great for launches, tests and seasonal dates
- Full control over audience, offer and budget
Rent: you pay and you show up. Stop paying, you're out.
SEO: built visibility
It grows with consistency and tends to accumulate.
- Builds position and authority over time
- No cost per click on an organic result
- Requires consistency in technical work, content and authority
- Builds trust: users see your brand as the answer
- Results depend on competition, site and history
Own house: work at the start, value that stays.
The most common scenario is combining both: ads to speed up and SEO to sustain. See our Paid Traffic.
How Google decides
What weighs in to rank well in search
Google aims to deliver the best answer for each search. Understanding what it values guides every SEO decision we make.
Search
→Discovery
→Content
→Click
→Contact
→Measurement
Search intent
Relevance
Each page must answer a clear intent: inform, compare or buy. We align content and keyword to that intent.
E-E-A-T
Trust
Experience, expertise, authoritativeness and trustworthiness: signs the content comes from someone who knows the subject.
Page experience
Performance
A fast, stable site that is easy to use on mobile. Core Web Vitals are part of that evaluation.
AI search
Answers
Clear, structured content with questions and answers also helps AI searches understand and cite your brand.
No single tweak guarantees a position. We work all the factors with a method and follow the result closely.
Self-assessment
Quick checklist: is your site in order?
Check what you DON'T know how to answer or that is not in order. We send the points to the team and come back with an assessment.
Technical
On-page
Off-page and local
Quick assessment
Find out where to start your SEO in 4 questions
Answer quickly and send the answers straight to our team via WhatsApp or the form. Nothing is stored at this step.
Question 1/4
What is your business like?
Question 2/4
What is your site's situation?
Question 3/4
What is the main goal?
Question 4/4
When do you want to start?
Summary
Done! Just send it
Send your answers to our team and get a tailored recommendation.
How it works
6 steps from audit to monthly report
Complete audit
A deep analysis of the site to identify opportunities and technical problems that hold back organic growth.
Keyword study
Strategic research of the terms your audience really searches for and that lead to contacts for your business.
Plan and prioritization
We define what to do first, by expected impact and effort, with a clear execution roadmap.
Technical implementation
We carry out the on-page, off-page and technical optimizations needed, tracking every delivery.
Monitoring
Continuous tracking of rankings, traffic and conversions, with adjustments based on the data.
Monthly reports
A detailed report with rankings, traffic and results, in plain language, and the plan for the next month.
SEO is a medium- to long-term strategy. Timelines vary with competition, the state of the site and domain authority.
What you get
A clear SEO strategy, executed and measured.
- Technical, content and authority audit
- A keyword map by search intent
- A prioritized plan with actions and owners
- Technical fixes and on-page optimizations
- Content and authority strategy
- Search Console, GA4 and Looker Studio set up
- A monthly report in plain language
- A results meeting and next steps
Who it's for
Alliances SEO serves:
- Companies that want to attract customers through Google without relying only on ads
- Local businesses that need to show up in search and on Maps in their region
- Online stores that want more organic traffic to categories and products
- B2B companies that sell through search and specialized content
- New or migrating sites that don't want to lose rankings
- Those already investing in SEO whose growth has stalled
Glossary
10 SEO terms explained simply
The vocabulary that appears in any SEO project.
SERP
The search engine results page, where your site competes for position.
Keyword
A term people type into search and that guides the content.
Search intent
What the user wants when searching: to learn, compare or buy.
Backlink
A link from another site to yours, an authority signal for Google.
Indexing
The process in which Google stores the site's pages to show them in results.
Canonical
Markup that points to a page's main version and avoids duplicate content.
Structured data
Schema.org markup that helps Google understand content and show rich results.
E-E-A-T
Experience, expertise, authoritativeness and trustworthiness: content quality criteria.
Core Web Vitals
Metrics for a page's loading, interactivity and visual stability.
Local SEO
Optimization to appear in searches and on Maps for a region or city.
To bring even more visitors, see our Paid Traffic and Content Marketing. If you need a new site, see Website Development.
Ready to be found on Google?
Request an assessment and receive an SEO plan with priorities.
Market references
The tools that are a reference in SEO
We use the leading measurement, audit and publishing tools, chosen per project, and deliver the reading of the data in clear reports.
Measurement and search
Audit and research
Publishing and on-page SEO
Local and delivery
Brands mentioned belong to their respective owners and are shown as market references. Tools are defined in each project.
FAQ
Questions about SEO
How long does it take to see SEO results?
SEO is a medium- to long-term strategy. The first signs usually appear after a few months, but the timeline varies with competition, the current state of the site and domain authority. That is why we work with goals and monthly tracking, without promising fixed timelines.
Is SEO cheaper than paid traffic?
They are different models. With SEO you don't pay per click and the result builds up, but it requires ongoing investment in technical work, content and authority. Ads deliver fast results but stop when the investment stops. The ideal is usually to combine both. See Paid Traffic.
Do you guarantee the first position on Google?
No. Nobody can guarantee a position on Google, because the algorithm belongs to the search engine and changes often. What we guarantee is method, transparent execution and monthly reports so you can follow the progress.
What is the investment?
It depends on the size of the site, the competition in your market and the fronts needed. After the assessment, we present a proposal with scope and priorities.
Can I do SEO on my own?
You can, and a lot can be started internally. But SEO involves technical work, content, authority and measurement, and a specialized partner speeds up the process and avoids mistakes that hurt the site.
How do you measure results?
We set up Search Console, GA4 and Looker Studio and track rankings, organic traffic, the pages that attract the most visitors and conversions. Everything goes into the monthly report.
Does it work for online stores and local businesses?
Yes. For stores, we optimize categories, product pages and filters. For local businesses, we handle the Google Business Profile, reviews and data consistency to appear in searches and on Maps.
Does SEO help with artificial intelligence searches?
Yes. Clear, well-structured content with questions and answers and structured data is easier for AI searches to understand and cite. We call it GEO, and it is part of our work.
Page updated in November 2026.
Contact us
Request an SEO assessment for your site
Tell us about your business, your site and what you want to achieve. A specialist replies with the initial analysis and the next steps.
- An initial analysis of your SEO
- Opportunities and priorities
- A proposal tailored to your goal
atendimento@alliances.com.br+55 11 98603-7462
Tell us about your project
Let's work together!
Just reach out on our channels.