Alliances Education

MEC Accreditation and Education Marketing for those who teach

MEC accreditation turns your free course into a postgraduate or extension program, with a certificate from a partner HEI accredited by MEC. In addition, we do education marketing for universities, colleges, schools, technical courses, prep courses and public-exam preparation courses.

MEC AccreditationEducation marketingStudent acquisitionEnrollment funnel
MEC accreditation: buildings of Cidade Verde University Center (Unicive), Alliances partner HEI
HEI accredited by MEC
Partner HEIUnicive · Cidade Verde University Center
Partners

Institutions that walk with Alliances

UniciveEduca Mais BrasilFacint CollegeIguaçu CollegeUniciveEduca Mais BrasilFacint CollegeIguaçu CollegeUniciveEduca Mais BrasilFacint CollegeIguaçu CollegeUniciveEduca Mais BrasilFacint CollegeIguaçu College
Understand

What is MEC accreditation?

MEC accreditation is the market name for a partnership in which a free course is offered under the seal of a Higher Education Institution accredited by Brazil's Ministry of Education (MEC). Thus, the course becomes a lato sensu postgraduate or a university extension program. For this reason, the certificate is issued by the HEI, not by the course creator.

Comparison between a free course and a course with MEC accreditation
CriterionFree courseWith MEC accreditation
Who issues the certificateThe creator or the platformThe partner HEI accredited by MEC
Type of programFree courseLato sensu postgraduate or university extension
Perceived valueDepends only on the course brandBacked by the seal of a higher education institution
Use of the certificateNo academic frameworkAcceptance follows each exam notice or employer rules
StructureOwn platformLMS, registrar and issuance by the HEI, supported by Alliances
Our flagship

MEC Accreditation: your free course becomes a postgraduate or extension program with an official certificate

Through partnerships with Higher Education Institutions (HEIs) accredited by Brazil's Ministry of Education (MEC), Alliances takes your course to Lato Sensu Postgraduate or University Extension level. We handle the paperwork, the LMS infrastructure, certificate issuance and marketing, so you can focus on teaching and selling.

Curriculum analysis

Our pedagogical team reviews and adapts your course structure to the applicable requirements.

LMS infrastructure

Your content is integrated into the Virtual Learning Environment.

Accreditation with a partner HEI

The course is linked to a partner HEI accredited by MEC.

Official certificates

Students finish and receive a Postgraduate or Extension certificate issued by the HEI.

Programs, course hours and conditions follow MEC regulations and the partner HEI rules. The service page is in Portuguese.

Partner HEI
Unicive

Unicive: the academic partner behind your MEC accreditation

Cidade Verde University Center (Unicive) has over 20 years of history and was re-accredited with the top grade by MEC. It offers undergraduate, postgraduate, master's, vocational and free courses in distance, blended and on-campus formats, with campuses in Brazil and abroad.

Figures reported by the institution itself. The official registration can be checked in e-MEC.

20+years of history
5top grade from MEC
160k+graduates
90%faculty with master's or doctorate
Who it is for

MEC accreditation: for those who teach and want official recognition

1

Course creators and info-product sellers

Those who sell knowledge online and want out of the free-course price war.

2

Mentors and experts

Professionals who train students and need a certificate with market weight.

3

Free-course schools

Institutions that want to raise their offer and ticket.

4

Training companies

Corporate programs that gain value with HEI certification.

Benefits

What MEC accreditation changes for your education business

1

Higher perceived value

A course with an HEI certificate is worth more to students and supports a better price.

2

Real differentiation

Instead of one more free course, you deliver recognized academic training.

3

Students stay longer

Postgraduate programs keep students in your product line, mentoring and courses.

4

Marketing included

A high-conversion landing page and education digital marketing consulting to sell the new offer.

Education marketing

Marketing for those who need full classes and enrollments

Besides MEC accreditation, we cover the whole acquisition and enrollment cycle, with strategy by segment, paid media, content, funnel and data. See also our Marketing and Sales page.

1

Universities and university centers

Undergraduate and postgraduate acquisition, entrance exams and re-entry, with an enrollment funnel and cost-per-student control.

2

Colleges

Local and regional positioning, campaigns by course and campus, and conversion of leads into enrollments.

3

Schools

Acquisition and relationship with families in basic education: reputation, communication and re-enrollment.

4

Technical and vocational courses

Campaigns by class and field, ads and SEO for people seeking qualification and employability.

5

University entrance and ENEM prep courses

Exam-season communication, social content and class acquisition with automated service.

6

Public-exam preparation courses

Marketing for courses that prepare candidates for public-sector exams: content by career and exam notice, class launches and student recurrence.

What we do

From the first ad to enrollment

After MEC accreditation, you still need to sell. For this reason, education marketing covers every step, from the first ad to enrollment.

  • Strategy and positioning of the institution or course
  • Paid traffic on Google and Meta, focused on enrollments
  • SEO and educational content: blog, videos and FAQ
  • High-conversion websites and landing pages
  • Enrollment funnel, CRM and WhatsApp and email automation
  • Social media and video
  • Data dashboards with cost per enrollment and student source
  • Presence in search and AI answers (GEO)
How we work

A funnel designed for enrollments

The same funnel serves those who already have MEC accreditation and those who are about to get it.

Diagnosis

We understand the institution, the audience, the courses and current numbers.

Strategy

We define positioning, channels, goals and budget by segment.

Acquisition

Campaigns, content and landing pages that bring qualified candidates.

Conversion

Service, automation and follow-up through enrollment.

Results

Dashboards and an optimization routine to lower cost per student.

FAQ

Questions about MEC Accreditation

What is MEC accreditation?

It is the partnership between your course and an HEI accredited by MEC. The course becomes a lato sensu postgraduate or extension program, and the certificate is issued by the partner institution.

How long does it take to accredit my course?

It depends on the course review and the process with the partner HEI. In the first conversation we give an estimate for your case.

How many hours must my course have?

With MEC accreditation, lato sensu postgraduate programs require at least 360 hours, according to CNE/CES Resolution 1/2018. Extension programs follow the partner HEI rules. We evaluate your course in the curriculum analysis.

Can my previous students receive the certificate?

It depends on how the course fits and on the partner HEI rules. We analyze each case in the first conversation.

Can I keep my own price?

Yes. With MEC accreditation, the price of your offer remains your decision. We help position the value of the new certification.

Who issues the certificate?

The partner Higher Education Institution, accredited by MEC. You can check the HEI registration in e-MEC.

How do I request a proposal?

To request a MEC accreditation proposal, use the button on the page or message us on WhatsApp. An Alliances specialist will get back to you with the next steps.

Last updated: November 2026.

Talk now

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Direct contact with the Alliances team. Tap the number to open the conversation.

+55 11 98603-7462

or write to atendimento@alliances.com.br

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